A Unique Online Course for Aspiring & Existing Students, Professionals and Entrepreneurs on Art & Culture Based Business & Entrepreneurship
COURSE Summary
Welcome to the Economics of Art and Culture course, a comprehensive course that explores the intricate relationship between economics and the world of art and culture. This module will delve deep into the economic aspects of cultural production, consumption, and the art market. You'll gain a holistic understanding of how art and culture impact economies and society at large. Whether you have a background in economics, art history, or cultural studies, this course will provide you with valuable insights into the economics behind the creative world.
Course Pricing
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- Free Plan is available only for few sessions.
- After learning Free, you may join paid program for entire course.
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- One Time Payment
- 20% Discount in Fee
- Lifetime Validity
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- Pay Course Fee in 4 Parts
- Join With INR 2999 Payment Only
- Remaining Fee in Parts of INR 2999 Each
- Billing After Every 3 Months
- Lifetime Validity
Course Curriculum
If You are Looking For Answers to Various Questions on Art & Culture Domain Based Entrepreneurship and Business, Then You Should Join This Course On "Artonomics"
COURSE GOALS
# 1
To provide students with a comprehensive understanding of the economics of art and culture.
# 2
To equip students with practical skills for analyzing the art market, making informed investment decisions, and developing PR strategies.
# 3
To raise awareness of the legal aspects of the art world, including intellectual property rights and fraud.
# 4
To foster critical thinking and interdisciplinary exploration of tangible objects in cultural and economic contexts.
Know Your Coach
Dr P. Harsha Bhargavi
Coach, Mentor, Author, Speaker, Columnist
Chairperson of Bharat Ekam Sustainable Development Foundation
- Dr. Harsha Bhargavi Pandiri is the Founder and Chairperson of Bharat Ekam Sustainable Development Foundation.
- She authored the book "Artonomics" which available on Amazon and other platforms.
- She is a serving Govt Official with a Doctorate in from Osmania University, Hyderabad.
- She possesses diverse knowledge in versatile domains including art, culture, media, corporate communication, PR, disaster management, agriculture, start-up ecosystem, and entrepreneurs incubation.
- She has held important roles in the Ministry of Culture, Govt of India, Telangana State Police and Agriculture Department and .
- Dr. Harsha is also an accomplished researcher and columnist, contributing to various national newspapers, universities, innovation centers, and startup ecosystem in the country.
- Her dedication to fostering creativity and entrepreneurship aligns perfectly with government organizations' goals of progress and development.
- With her diverse skill set and unwavering commitment to excellence, Dr. Harsha continues to inspire positive change and uplift the reputation of the organizations she works with.
Your Coach In Media
Course objectives
Fundamentals
To introduce students to the fundamental concepts of art economics and cultural economics.
Market dynamics
To explore the dynamics of the art market, including its segments, major players, and trends.
pr significance
To understand the significance of public relations in the art world and develop PR strategies.
art investment
To analyze the art investment landscape, evaluate risks and rewards, and devise investment strategies.
legal issues
To examine legal issues related to art, including intellectual property, contracts, and fraud.
interdisciplinary exploration
To encourage critical thinking and interdisciplinary exploration of art, culture, and economics.
Your Coach Through the Eyes of Lenses
COURSE OUTCOMES
By the end of this course, you will:
Outcome-1
Possess a comprehensive understanding of the economics of art and culture.
Outcome-2
Be able to assess the art market, make informed investment decisions, and develop PR strategies.
Outcome-3
Understand the legal aspects of the art world, including intellectual property and fraud.
Outcome-4
Analyze the impact of art on the economy and society.
Outcome-5
Have the skills to critically examine tangible objects in historical and cultural contexts.
Module Wise Detailed Description of Course
Throughout the course, students will engage in discussions, case studies, and assignments to apply their knowledge and critical thinking skills. This module aims to provide students with a deep understanding of the economics of art and culture, equipping them with practical skills for success in the art world. Whether you're an aspiring artist, an economist, or simply passionate about culture, this course will broaden your horizons and deepen your understanding of the vibrant intersection of art and economics.
Introduction to Art Economics
Course Overview
In this introductory module, students will gain an overview of the entire course, understanding what they can expect to learn and the significance of art economics.
Art Economics Fundamentals
●Explore the fundamentals of art economics, including its importance and relevance in today's world.
●Understand how art economics goes beyond the aesthetics of art, impacting the economy at large.
The Art Market as an Economic System
●Dive deep into the art market as a complex economic system, discovering its components, functions, and dynamics.
●Analyze how economic principles and market forces shape the art world.
Valuing Art and Understanding Demand and Supply
●Investigate the multifaceted process of valuing art, including the different theories and factors that influence art value.
●Explore the intricacies of art demand and supply, including who buys art, why, and how artists create supply.
Economic Influences on the Art Market
●Learn how various economic factors, such as economic growth, interest rates, inflation, exchange rates, and geopolitical events, impact the art market.
●Discuss the role of the art market in driving economic growth, creating jobs, and enriching culture.
Art Market
Art Market Segments and Key Players
●Explore the various segments of the art market, such as contemporary art, traditional art, and emerging markets.
●Identify the key players in the art market, including artists, galleries, auction houses, collectors, and museums.
Art Transactions, Intermediaries, and Trends
●Understand how art transactions occur, including the roles of intermediaries like galleries, auction houses, and online platforms.
●Stay updated on the latest art market trends and developments, including the impact of technology.
Art Public Relations
The Importance of PR in the Art World
●Recognize the critical role of public relations in the art world and how it contributes to an artist's or gallery's success.
●Understand the unique challenges and opportunities of PR in the cultural sector.
Developing PR Strategies and Media Relations
●Learn how to develop effective PR strategies tailored to artists, galleries, and art businesses.
●Explore the art of building and managing media relations to gain visibility in the art world.
Crafting PR Materials and Social Media Marketing
●Develop essential skills in crafting PR materials such as press releases, media kits, and artist statements.
●Dive into the world of social media marketing and discover how it can be leveraged for art promotion.
Investing in Art
Art as an Asset Class and Investment Risks
●Understand the concept of art as an asset class and its role in diversified portfolios.
●Evaluate the risks and rewards associated with art investment, including market volatility and liquidity concerns.
Researching and Evaluating Art Investments
●Learn how to conduct thorough research on art investments, including art market analysis and artist evaluation.
●Develop skills in evaluating the potential returns and risks of specific art pieces.
Art Investment Strategies and Vehicles
●Explore different art investment strategies, from long-term holding to speculation.
●Understand various art investment vehicles, including art funds, fractional ownership, and digital art.
Legal Issues in the Art World
Fundamentals of Art Law and Intellectual Property
●Gain insights into the basics of art law, including legal rights, contracts, and copyright.
●Understand the nuances of intellectual property rights in the art world.
Art Contracts, Fraud, and Art Insurance
●Explore the intricacies of contracts in the art world, including sales agreements and commission contracts.
●Learn about art fraud, forgery, and the importance of art insurance.
Art Investment Strategies and Vehicles
●Explore different art investment strategies, from long-term holding to speculation.
●Understand various art investment vehicles, including art funds, fractional ownership, and digital art.
Join us on this exciting journey into the world of art economics and culture, and unlock the secrets behind the art market, public relations, art investment, and legal issues that shape our creative world. Whether you're an aspiring artist, an economist, or simply passionate about culture, this course will broaden your horizons and deepen your understanding of the vibrant intersection of art and economics.
